Where can you go to find all of Silicon Valley’s early adopters, reigning royalty and foremost tech journalists under one roof? TechCrunch Disrupt would be a good place to start. On September 8-10, Intelligent Energy joined the global tech vanguard at Pier 48 in San Francisco. Disrupt brings together a legion of emerging startups, larger companies and industry thought leaders for three days of pitching, networking and brainstorming rounded off by an all-star line-up of speakers. Highlights from this year’s agenda included Salesforce CEO Marc Benioff, Dallas Mavericks owner Mark Cuban, Airbnb founder Brian Chesky and highly regarded entrepreneur Peter Thiel.
It’s in this setting that Intelligent Energy chose to showcase Upp™ to the US market. Upp incorporates Intelligent Energy’s innovative fuel cell technology into a personal, portable energy source that charges compatible handheld devices via a USB cord. Upp frees users from the stress of constantly having to seek out a wall socket for charging, granting smart phone users the ability to live completely independently of the energy grid. At Disrupt, we were not only showcasing Upp’s breakthrough technology, but renting out Upp devices to conference goers to better the convenience which they provide to users.
Given the scarcity of wall sockets at the TechCrunch Disrupt venue – a converted Pier warehouse—the rental Upp devices were incredibly well received by users. Both stations received a steady flow of visitors requesting demos and explanations of Upp’s hydrogen cell technology, and everyone was extremely effusive in praise. In fact, most immediately requested to try out Upp, and by midday each day when phone batteries started to lag, Upp devices could be spotted in hands of attendees around the conference. Upp renters also took to social media to express their praise, capitalizing on the great word of mouth attention Intelligent Energy was receiving on the floor itself.
By the end of the first day alone, people coming up to the stations mentioned seeing them all over the place. Particularly helpful were the Upp stands’ proximity to the Johnnie Walker lounge and bar area; the Johnnie Walker organizers ran out of battery early on the first day, and spent the rest of the conference using Upp at the bar and recommending all patrons do the same. It was a very good pairing!
We will also be showcasing Upp at TechCrunch Disrupt in London so hope to see you there!