London Tourists and Shoppers Seize the Chance to ‘Live Life Unplugged’

With the launch of Upp growing ever closer, we thought that we’d give the British public a taste of life free from the grid. For one week, beginning 22nd September we set up a sneak preview booth in London’s Covent Garden that gave many people their first chance to get ‘hands-on’ with Upp – hydrogen fuel cell technology.

Shoppers and tourists were able to give their smart devices a quick top-up (a godsend in one of the Capital’s biggest tourist hotspots!) or even borrow an Upp while they took in the shopping and sights that London has to offer – simply swipe their card and take the opportunity to live life unplugged for a day. Visitors to the booth were also invited to take an Instagram picture of themselves at the stand, tagged with the hashtag #powerupp which would be insta-printed at the stand.

Alongside our many activities for Upp, we also had the hydrogen-powered fuel cell London Taxi on display. For many people, hydrogen power is something they usually associate with cars and we felt this was a great way to show the versatility of hydrogen fuel cells. What’s more, it perfectly illustrated how Intelligent Energy has miniaturised a technology synonymous with powering vehicles into a handheld consumer product that can be used to power your phone, tablet or camera.

The taxi also served as a handy booth where people could come and share how they feel when their phone battery dies; it’s fair to say that the frustration felt is universal! In fact, here are a few of the responses we received:

  • “Amazing getting the idea from a taxi, Great for the environment, everyone should have one.”
  • “Great that its clean energy, Lots of potential, it can charge more than one variant of devices.”
  • “Very robust, the reversible case is great, the rate of charge is phenomenal.”
  • “Great that its clean energy, Lots of potential, it can charge more than one variant of  devices.”

The response received over the week was genuinely encouraging and only served to reinforce our belief that the world is ready for fuel cell technology – it won’t be long now before it’s in their hands.

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